Become a Social Media Marketing Superstar! The unique "An Hour a Day" series has helped thousands create, implement, measure and optimize winning marketing strategies. This collection of social media best-sellers will help you understand the world of social media and then, step by step and day by day, master social media’s crucial and interrelated platforms of Facebook®, Twitter™ and YouTube™. Read more...

If your organization is using Twitter™, Facebook® and other social media, you’re already building a formidable marketing and customer relationship management (CRM) system in the social mediasphere. Now it’s time for the crucial next step—opening your business up to the collective ideas of those customers and stakeholders and putting their ideas into action. In short, building a business powered by social technology. This detailed guide shows you how. Read more...

What would one of the most viewed YouTube™ comedians have to say about effective on-line videos? What would a highly respected marketing professional say? Kevin Nalty happens to be both—he’s a sought-after marketer for major clients as well as "Nalts," whose mischievous videos have been seen by millions. Now, in Beyond Viral, Nalty reveals winning techniques for making and promoting videos that will build customer loyalty, increase brand awareness and boost sales. Read more...